THE DIGITAL CONSUMER IN ASIA 2018 REPORT

Tofugear has partnered with Rakuten Insight on a research study into the digital consumer in Asia. We have surveyed over 6,000 consumers across 12 markets in Asia to come to a comprehensive analysis of the shopping habits of today’s connected consumer – be that online, in stores or even through online marketplaces.

Book

How to get the customer experience right for today’s empowered consumer

How Gen Z, millennials & Gen X differ in their shopping behaviours

The preferences & frustrations of Asian consumers when they shop in stores, online or through online marketplaces

What the state of loyalty is and how shoppers can become more loyal

DO YOU REALLY KNOW YOUR CUSTOMER?

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