THE DIGITAL CONSUMER IN ASIA 2018 REPORT
Tofugear has partnered with Rakuten Insight on a research study into the digital consumer in Asia. We have surveyed over 6,000 consumers across 12 markets in Asia to come to a comprehensive analysis of the shopping habits of today’s connected consumer – be that online, in stores or even through online marketplaces.
How to get the customer experience right for today’s empowered consumer
How Gen Z, millennials & Gen X differ in their shopping behaviours
The preferences & frustrations of Asian consumers when they shop in stores, online or through online marketplaces
What the state of loyalty is and how shoppers can become more loyal
DO YOU REALLY KNOW YOUR CUSTOMER?