While many retailers have struggled over the last six months to adapt to new restrictions, dramatic shifts in consumer behaviour, and the new normal, many companies are still fighting to sustain their operations. In order to cope through this pandemic, some retailers have implemented measures such as cost-cutting, reducing store fleets and investing in digitising their business.

In the second half of the year, retailers have recognized the importance to embrace change and digitally transform their business to stay ahead of the game.

It is our pleasure to share our customer success story from Ruby Tuesday on how they have transformed their business to remain competitive during the pandemic. Ruby Tuesday has repositioned themselves as an F&B leader in Hong Kong now, and in the future, by creatively transforming their business model and adopting digital solutions – powered by Tofugear, Cybersource and Global Payments.