Digital Consumer in Asia 2020
The retail industry is currently facing an unprecedented crisis as a result of the outbreak of the coronavirus. If ever there was a time to know who your customer is and how they want to shop with your business – this is it. Gain insight into the on- and offline shopping preferences of consumers across 12 markets in Asia as well as their spending intentions during these challenging times.
- How the shift towards online retail has gathered momentum in Asia in the current crisis
- How to perfect the in-store customer experience and create winning strategies to target millennial and Gen Z consumers
- The importance of sustainability for shoppers in Asia as well as the adoption of new business models such as subscription and rental services
- How many on- and offline touchpoints consumers go through on the path to purchase
In partnership with: