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Solution

Anti-Counterfeiting

Build and maintain customer trust using the power of blockchain and IoT.

Detect counterfeits within your supply chain with product intelligence

Suitable for

Easily identify undesirable patterns in your logistics network and give customers the power to authenticate your products.

Counterfeit goods can enter even the most legitimate supply chain at any point, and for many retailers, it can be difficult to track the movement of genuine products across the world. By utilising the power of Blockchain and IoT, we can make widespread tracking and security of individual items feasible. 

Safeguard the credibility of your brand by providing staff and customers with the transparency to see each item’s journey in your supply chain and validate its authenticity before and after purchase.

Anti-Counterfeiting Features

Leading the future of retail

As a unified commerce platform, Tofugear is supported by a vast network of partners across the globe to create modern retail experiences in the APAC region. Leveraging a harmonious integration of retail processes and systems, we provide business transparency and seamless customer experiences.

How Anti-Counterfeiting helps retailers to sell

Build consumer confidence in your brand

Allow customers to authenticate your product and learn about your supply chain through their own smartphones, so you can establish and maintain a whole new level of trust with them.

Unlock new streams of retargeting and remarketing

By connecting anti-counterfeiting features with a CRM platform, analyse customer behaviour trends previously unattainable to CPG brands.

Create a seamless omnichannel experience

Anti-counterfeiting can be integrated with mobile shopping apps, connected stores and more – allowing customers to call for store associate assistants, make payments from their mobile device, and receive AI-powered recommendations.

How Anti-Counterfeiting helps retailers manage

Standardise identification

Reduce the need for training appraisal specialists by centralising product authentication into one platform accessible by all of your staff.

Optimise your supply chain

Use data from the product’s journey (through manufacturing, distribution, transportation and sale) to inform business decisions on logistics and process efficiencies.

Deploy securely at scale

Leverage best-in-breed verification, cybersecurity and global cloud coverage to ensure authenticity and data privacy while deploying it across your organisation.

Other Solutions

We offer a number of product packages with various technologies suited to different types of retailer setups. Find a product that suits your business or reach out for customised plans.

Products enabling this solution

We offer a number of product packages with various technologies suited to different types of retailer setups. Find a product that suits your business or reach out for customised plans.

Order Hub

Legacy systems were designed for static, individual sales channels with limited connectivity. But today’s consumers demand the ability to buy and fulfil anywhere.

Retailers need to leverage all their inventory sources and implement distributed order management to deliver omnichannel purchase and fulfilment capabilities.

Inventory Hub

Real-time inventory visibility is vital to maximising sales and customer satisfaction. But even with today’s technologies, retailers still struggle with this.

Retail supply-chain managers need to leverage enhanced systems, applications and technologies to digitise their inventory and synchronise visibility across all channels.

IoT Connect

IoT technologies have unlocked new opportunities for retailers to enhance real-time data capture and contextualise customer experiences.

However, other commerce platforms are unable to natively integrate and connect IoT devices – limiting the impact of their applications and increasing the complexity of implementation.